Label was set up in December 2000, although the initial idea was concieved during the summer of 2000. The purpose of Label's existence has been to release experimental sound, music and noise, in limited runs (50-200), which would normally never be released, even by more specialist labels. To date there have been 7 promotional releases and 6 main releases (some of which differ from their corresponding promotional release). Releases are currenlty only available on CD, but there are plans to also release on vinyl as well.